{"id":3651,"date":"2025-08-09T14:43:00","date_gmt":"2025-08-09T12:43:00","guid":{"rendered":"https:\/\/somgeek.eu\/?p=3651"},"modified":"2026-08-11T15:33:17","modified_gmt":"2026-08-11T13:33:17","slug":"sony-udajne-meni-politiku-preco-to-moze-byt-problem","status":"publish","type":"post","link":"https:\/\/somgeek.eu\/index.php\/2025\/08\/09\/sony-udajne-meni-politiku-preco-to-moze-byt-problem\/","title":{"rendered":"Sony \u00fadajne men\u00ed politiku. Pre\u010do to m\u00f4\u017ee by\u0165 probl\u00e9m?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Ach, hern\u00fd priemysel si prech\u00e1dza z\u00e1sadn\u00fdmi zmenami a aktu\u00e1lne to nevyzer\u00e1, \u017ee by smeroval k lep\u0161\u00edm zajtraj\u0161kom. St\u00e1le treba d\u00fafa\u0165, \u017ee umel\u00e1 inteligencia sa bude vyu\u017e\u00edva\u0165 prim\u00e1rne na zr\u00fdch\u013eovanie procesov a nie na gener\u00e1ciu obsahu (v\u0161ak, Call of Duty). Z\u00e1rove\u0148 sa ale men\u00ed aj poh\u013ead na exkluzivitu ako tak\u00fa. A hoci mnoho hr\u00e1\u010dov nad\u0161enie tlieska, mali by sme sa zamyslie\u0165 pre\u010do nejde o bezv\u00fdhradne spr\u00e1vny krok.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prv\u00fdm a absol\u00fatne logick\u00fdm krokom je predaj hardv\u00e9ru. Aktu\u00e1lne Xbox platformy dostali k z\u00e1kazn\u00edkom relat\u00edvne striedmych tridsa\u0165 sedem mili\u00f3nov Series X a Series S zariaden\u00ed. Ako to? Nemaj\u00fa \u017eiadne tituly, ktor\u00e9 by mohli hrdo nies\u0165 n\u00e1lepku console seller. V\u0161etko je toti\u017e dostupn\u00e9 bu\u010f skrz cloud, pr\u00edpadne day one na PC (a najnov\u0161ie expanduj\u00fa i na konkuren\u010dn\u00fd PlayStation, ktor\u00fd bol dlh\u00e9 roky verejn\u00fd nepriate\u013e \u010d\u00edslo jedna).<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Death Stranding 2: On the Beach - Final Trailer | PS5 Games\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/etOOO9Sq7u8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Oproti tomu pr\u00e1ve zmienen\u00e9 Sony prezentuje, \u017ee do sveta vypustili zhruba osemdesiat mili\u00f3nov svojich zariaden\u00ed. Je mo\u017eno d\u00f4le\u017eit\u00e9 zmieni\u0165, \u017ee neaplikovali slov\u00ed\u010dko predaj alebo shipment, \u010di\u017ee technicky hovoria o distrib\u00facii do obchodov, no ak operujeme s prezentovan\u00fdm numerom, vyhr\u00e1vaj\u00fa nad Microsoftom obrovsk\u00fdm sp\u00f4sobom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To v\u0161etko napriek faktu, \u017ee sa mnoh\u00ed tv\u00e1ria, \u017ee t\u00fato gener\u00e1ciu nemaj\u00fa \u017eiadne exkluzivity. Je ich menej a prechod na osobn\u00e9 po\u010d\u00edta\u010de predsa len jemne zneva\u017euje ich silu, napriek tomu existuj\u00fa. \u010ci u\u017e je to God of War, dvaja nov\u00ed Spider-Mani, aktu\u00e1lny Death Stranding 2 (atakuj\u00faci poz\u00edciu hry roka) alebo Astro Bot. Ide o projekty, ktor\u00e9 nie s\u00fa v \u017eiadnom predplatnom v de\u0148 vydania a podporuj\u00fa nielen samotn\u00fa n\u00e1vratnos\u0165 titulov, no aj konzoly ako takej, ke\u010f\u017ee mnoh\u00fdch presved\u010d\u00ed pr\u00e1ve atrakt\u00edvna digit\u00e1lna z\u00e1bava.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To Xbox, respekt\u00edve Phil Spencer, zjavne nechce. \u00c1no, Game Pass je fantastick\u00e1 vec. Len\u017ee, ruku na srdce, dlhodobo ide o neudr\u017eate\u013en\u00fa z\u00e1le\u017eitos\u0165. Microsoft m\u00e1 k dispoz\u00edcii ohromn\u00e9 pe\u0148a\u017en\u00e9 prostriedky a desa\u0165 rokov im to skuto\u010dne m\u00f4\u017ee by\u0165 jedno, len\u017ee eventu\u00e1lne narazia na tvrd\u00fa stenu. V\u00fdvoj (obzvl\u00e1\u0161\u0165 v zahrani\u010d\u00ed) je ohromne n\u00e1kladn\u00fd a predplatn\u00e9 v\u0161etko pokry\u0165 nedok\u00e1\u017ee. E\u0161te v\u00e4\u010d\u0161mi, ke\u010f za\u010d\u00ednaj\u00fa mas\u00edvne investova\u0165 do umelej inteligencie, \u010do p\u00f4sob\u00ed trochu ako predh\u00e1\u0148anie sa v tom kto sk\u00f4r zdecimuje ekonomiku a \u013eudsk\u00fa spolo\u010dnos\u0165 ako tak\u00fa. No, to u\u017e by sme sa p\u00fa\u0161\u0165ali do in\u00fdch t\u00e9m a tie sem nepatria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A preto vznikol tento \u010dl\u00e1nok. Sadahiko Hayakawa, vice prezident Sony, prehl\u00e1sil, \u017ee menia strat\u00e9giu. Odkl\u00e1\u0148aj\u00fa sa viac od hardv\u00e9rov\u00fdch predajov smerom k roz\u0161irovaniu komunity. \u010co in\u00fdmi slovami, s najv\u00e4\u010d\u0161ou pravdepodobnos\u0165ou, znamen\u00e1, \u017ee chc\u00fa e\u0161te v\u00e4\u010d\u0161mi zabera\u0165 po\u010d\u00edta\u010dov\u00fd trh a s pr\u00edchodom Helldivers 2 na Xbox mo\u017eno i ujeda\u0165 z kol\u00e1\u010da Microsoftu. Hoci sa niekto m\u00f4\u017ee domnieva\u0165, \u017ee ide o vyhovenie z\u00e1kazn\u00edkovi, opak je pravdou.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Official Launch Trailer: Indiana Jones and the Great Circle\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/sq97d1RkdRM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Akcion\u00e1ri nerozm\u00fd\u0161\u013eaj\u00fa optikou konzumenta. St\u00e1le maj\u00fa pocit, \u017ee trh sa d\u00e1 na\u0165ahova\u0165 a navy\u0161ova\u0165 donekone\u010dna. Akur\u00e1t ned\u00e1. Strop jednoducho existuje a je n\u00edm \u013eudsk\u00e1 popul\u00e1cia. \u010ci\u017ee pokia\u013e Donald s Elonom nevyrobia \u010fal\u0161\u00edch p\u00e1r mili\u00e1rd \u013eud\u00ed, nepo\u0161l\u00fa ich na Mars a nedaj\u00fa im konzoly PlayStation, u\u017e \u010fal\u0161\u00edch z\u00e1kazn\u00edkov masovo nik neodchyt\u00ed. To ale \u013eu\u010fom v kravat\u00e1ch, nane\u0161\u0165astie, nevysvetl\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ako to bude vyzera\u0165? Spr\u00e1vna ot\u00e1zka. Ak sa v\u0161ak nestane z\u00e1zrak, PlayStation 6 sa bude pred\u00e1va\u0165 hor\u0161ie. Hodnotu konzoly robia hry. Na tento neduh doplatila i tretia iter\u00e1cia od Sony, ktor\u00e1 sa n\u00e1sledne musela vyhraba\u0165 z poriadne hlbok\u00e9ho dna. Skvel\u00fdm pr\u00edkladom je druh\u00fd Switch. Napriek katastrof\u00e1lnej cenovke a premr\u0161ten\u00fdm sum\u00e1m, ktor\u00e9 p\u00fdtaj\u00fa za hry ide o najr\u00fdchlej\u0161ie sa pred\u00e1vaj\u00facu platformu v\u0161etk\u00fdch \u010dias. Ak si z\u00e1rove\u0148 udr\u017e\u00ed obdobn\u00fa dynamiku (s o\u010dak\u00e1van\u00fdm poklesom), prekon\u00e1 predchodcu i ikonick\u00fd druh\u00fd PlayStation, ktor\u00fd mal t\u00fa v\u00fdhodu, \u017ee ho \u013eudia pou\u017e\u00edvali ako DVD prehr\u00e1va\u010d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f4vod? Tituly, ktor\u00e9 si inde nezahr\u00e1te. Garantujem v\u00e1m, \u017ee by Switch 2 zapadol prachom, ak by \u013eudia vedeli, \u017ee si Donkey Konga, Zeldy alebo Mariov vysk\u00fa\u0161aj\u00fa ofici\u00e1lne inde. Len\u017ee, to sa nestane. Japonsk\u00fd gigant toti\u017e nem\u00e1 naf\u00faknut\u00e9 rozpo\u010dty. Nemus\u00ed inovova\u0165 vizu\u00e1lny \u0161tandard, ani pos\u00fava\u0165 hranice. Sta\u010dia mu z\u00e1bavn\u00e9 hry. Univerz\u00e1lne pre ka\u017ed\u00e9ho. Deti ich miluj\u00fa kv\u00f4li jednoduchosti, star\u0161\u00ed sa zasa vr\u00e1tia do \u010dias, kedy v\u0161etko p\u00f4sobilo o \u010dosi pr\u00edjemnej\u0161ie a svet v\u013e\u00fadnej\u0161ie.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Nintendo Switch 2 \u2013 First-look trailer\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/itpcsQQvgAQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Nach\u00e1dzame sa aktu\u00e1lne na ur\u010ditom r\u00e1zcest\u00ed, ktor\u00e9 m\u00f4\u017ee zna\u010dku PlayStation po\u0161kodi\u0165 podobne ako sa to stalo Xboxu. Je to fantastick\u00fd pr\u00edklad toho, \u017ee v biznise mus\u00edte by\u0165 aj drav\u00ed a svojej platforme akt\u00edvne pom\u00e1ha\u0165, inak ju finan\u010dne zruinujete. A ak nejak\u00e1 firma m\u00f4\u017ee hovori\u0165 o brut\u00e1lnej agresii vo\u010di klientom, je to rozhodne Nintendo, pri\u010dom moment\u00e1lne na konzolovom poli vyhr\u00e1va. U\u017e dokonca ani nem\u00e1 konkurencia v\u00fdhovorku v podobe ni\u017e\u0161ej cenovky, ke\u010f\u017ee stoj\u00ed ve\u013emi podobne ako aktu\u00e1lne platformy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A \u00e1no, zisky z hier bud\u00fa vy\u0161\u0161ie. Len\u017ee, vyv\u00e1\u017eia stratu zo slab\u0161\u00edch predajov konzol, ktor\u00e9 nutne nastan\u00fa? To jest ot\u00e1zka, ktor\u00fa budeme sledova\u0165 v najbli\u017e\u0161\u00edch rokoch\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ach, hern\u00fd priemysel si prech\u00e1dza z\u00e1sadn\u00fdmi zmenami a aktu\u00e1lne to nevyzer\u00e1, \u017ee by smeroval k&#8230;<\/p>\n","protected":false},"author":9,"featured_media":3649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_somgeek_review_score":0,"_somgeek_review_verdict":"","_somgeek_review_pros":"","_somgeek_review_cons":"","footnotes":"","somgeek_article_title_size":"small","somgeek_article_title_font":"roboto-condensed","somgeek_article_body_font":"default"},"categories":[4],"tags":[223],"class_list":["post-3651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clanky","tag-sony"],"_links":{"self":[{"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/posts\/3651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/comments?post=3651"}],"version-history":[{"count":2,"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/posts\/3651\/revisions"}],"predecessor-version":[{"id":5424,"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/posts\/3651\/revisions\/5424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/media\/3649"}],"wp:attachment":[{"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/media?parent=3651"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/categories?post=3651"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/somgeek.eu\/index.php\/wp-json\/wp\/v2\/tags?post=3651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}